Roofnest is providing roof top tents for campers, adventurers, and those always on the move. The weatherproof, aerodynamic "bedroom" attaches to the roof rack of any car or truck and instantly expands to create a cozy, protected space for you, your family and your FRNDS.

Client

Roofnest

Industry

Outdoor

Our Role

  • Social Media Management
  • Partnerships & Brand Ambassador Management
  • Content Creation
  • Graphic Design
FRNDS Agency Digital Marketing

01

Social Media

Management

We tapped into the unique, niche community, Roofnest occupies and crafted a language around Roofnest that you are not just buying a product. You are joining a tight-knit community of like minded individuals, who all shared a common interest. Forming this community we rose Roofnest’s social following from 800 to over 20,000 followers on Instagram, and generated over $750,000 in paid and organic social revenue.

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FRNDS Agency Digital Marketing

02

Graphic Design

FRNDS Agency provides graphic design, art direction, concepting and creation for physical branding collateral such as brand guides, sales and marketing trifolds and assets, and more.

Roofnest Ambassador Brochure
FRNDS Agency Content Creation

03

Content Creation

Roofnest first approached FRNDS to ramp up their social media game - and when we want something done right, we take to the streets ourselves. With a roofnest secured to the roof of our car, our team ventured out to capture Roofnest in it’s intended environment with people using and enjoying the product. We produced, art directed, shot and edited visual content captured for social platforms and campaigns. We developed and implemented a consistent, strong photography style that worked across both digital and print, and married well with their communities’ aesthetic.

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