HeyDude partnered with FRNDS for their Spring / Summer 2024 Global Campaign Production. FRNDS strategically produced a three day photo and video shoot in Cocoa Beach, FL that covered spring break, a Mossy Oak fishing collaboration, and summer surf. FRNDS created a vast library of cohesive assets for the HeyDude team to use across their global S/S 24 campaign on social, digital, and in retail.