How do we take a piece of the pie in an industry owned by heritage brands 100x the size of us? We invite the car campers, the prius owners, and the weekend warriors into an industry guarded by arrogant overlanders.

FRNDS helped Roofnest build and target an entirely new consumer base in the rooftop tent industry. Building a strategy around inclusion and getting away, instead of lifted trucks and big tires, we brought roof top tent camping to the masses.

We ate a few s'mores around the campfire too.

As FRNDS content went out, Roofnest orders came in. FRNDS built a community of like minded campers and adventurers, The Roofnest Flock. FRNDS knew that the majority of campers weren’t looking to drive on the edge of cliffs, through rivers, and over boulders to get to their campsites. They wanted to camp comfortably, conveniently, and at a moment's notice. They also wanted to share their adventures openly, without being judged. They wanted to share tips, tricks, and stories with like minded people in the space. Creating a judgment free zone for our flock to share their stories, the community grew quickly and so did Roofnest sales.